Six recession-proof steps to becoming a natural entrepreneur

Six recession-proof steps to becoming a natural entrepreneur
From ODE Magazine
This economic crisis may be just the push you need to find the career of your dreams.
Dave Pollard | April 2009 issue

Excerpt from the above article:
...natural entrepreneurs did six things differently from all the other stress-prone, boom-and-bust, struggling businesses that made up the majority of my clientele:

1. They had found their sweet spot, the work where their gifts, their passions and their purpose intersected.
2. They had found the right business partners, people who shared their purpose and whose gifts and passions complemented their own.
3. They did world-class research to identify real needs that weren’t being met by any other enterprise in the marketplace.
4. They used a rigorous, continuous process to invent and commercialize products and services that met those unmet needs.
5. Instead of planning for the future, they had learned how to improvise, to adapt easily to changes in the economy and demographics.
6. They acted with integrity, operating in a way that resonated with their values, and made principled decisions, not opportunistic ones, in the long-term interest of their partners, employees, customers and communities.

This is the formula that successful small enterprises have effectively followed since the time of artisans. And it still works.